Huawei Technologies Co Ltd aims to regain its top position in China with its latest flagship smartphone Mate 9 series, after it lost ground to domestic rival Oppo
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The Shenzhen-based firm launched the new handsets in its home market on Monday, marking its latest effort to grab a bigger share of the high-end segment,
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The Mate 9 Pro, the high-end version first unveiled in China, starts from 4,699 yuan ($686). It comes with a 2K curved screen and a dual rear camera, developed with the German optics company Leica. The limited version designed by luxury-car maker Porsche AG is priced at 8,999 yuan in China, far less expensive than its
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Yu Chengdong, CEO of Huawei’s consumer business, said the Mate 9 series phones are designed to target business consumers who need to do multitasking on smartphones.
In the third quarter, Oppo overtook Huawei as the biggest smartphone vendor in China for the first time, with a market share of 18 percent and a quarterly handset shipment of 22.5 million units. In the same time frame, the Huawei market share was 15 percent with 18 million units shipped, according to data
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Oppo’s rapid rise dovetails with its strength in offline retailing channels, which
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“But in the fourth quarter, e-commerce sales will be of high importance, because the Singles Day shopping spree, the world’s largest online shopping festival, falls during the period. Huawei, which has a sub-brand Honor targeting the online population, will have a big advantage,” she added.
The new product launch also came after Samsung recalled its newly launched Galaxy Note 7 in October to prevent further battery explosions.
James Yan, research director at Counterpoint Technology Market Research, was optimistic about the Mate 9’s performance in China, where Huawei has
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“The monthly shipments of the Mate 9 are likely to reach 700,000 to 800,000 units,
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But, it is difficult to say whether Huawei can regain the crown. After all, the next months will see the fiercest competition among China’s top three smartphone vendors, namely Oppo, Huawei and vivo Mobile Communication Technology Co
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