New high definition camera with ‘enhanced visibility’

The high definition FCB-EV7500, part of Sony’s ‘enhanced visibility’ series of Security Cameras modules, is now available from STEMMER IMAGING.  Operation at full HD of 1080p/60 and 1080p/50 is supported. A visibility enhancer, wide dynamic range and adaptive 2D/3D noise reduction combine to give outstanding image quality even in challenging conditions. The Sony Exmor CMOS sensor gives significantly higher sensitivity than previous Sony HD models.

The new sensor and a newly developed image signal processor give improved image quality in terms of picture sharpness and colour optimisation. eotech airsoft The ‘visibility enhancer’ is a key new feature which allows for adaptive contrast display in the captured image. Various contrast settings can be applied to different areas of the image to give the best overall picture. This facility is ideal for use in mist or smoke as well as in scenes with a general wide dynamic range.

airsoft holographic sight In addition there is a wide dynamic range function which allows 2 frames to be captured at varying exposures at full resolution in order to combine high and low contrast areas. This is extended to four frames when operating at 720p resolution. This new wide dynamic range feature is then combined with the visibility enhancer to give great results in all lighting conditions.

12 volt 20 amp power supply In addition, the high frame rate at full 1080p resolution (previous HD modules only supported 30 fps) means that fast moving images are seen in a more natural smooth motion. 30x optical zoom is provided. Adaptive 2D and 3D noise reduction further enhances image quality whilst minimising motion blur.   The new Hikvision IP Camera will automatically adapt the level of 2D/3D noise reduction in different areas of the picture depending on whether the area is static or moving.   3D noise reduction is applied to static areas by comparing multiple frames to reduce noise most effectively. 2D noise reduction is applied to areas of movement to reduce noise without trailing effects.

VIVOTEK cameras capture the UK’s Wild Side

Renowned producer and wildlife photographer, Simon King, has revealed that he uses VIVOTEK Security Cameras to capture footage of animals in various locations around the UK. Simon has created, filmed, directed and presented an array of award winning TV programmes and films, including Springwatch, Big Cat Diary and Planet Earth; so he knows a thing or two about the importance of capturing the moment perfectly.

VIVOTEK’s IP8332-C and IP8152 cameras play a pivotal role in his work filming a variety of wildlife including kingfishers, badgers, kites and otters. The IP8332-C, a bullet-style network IP CCTV Security Camera designed for diverse outdoor applications, features a 1-megapixel CMOS sensor and a removable IR-cut filter for day and night functionality, which enables high quality and high resolution video to be captured. In order to withstand harsh outdoor environments, the CCTV IP Camera is encased in an IP66-rated housing and weather-proof casing and cleverly protects the cable within the brackets, making it the ideal model for outdoor installations.

The IP8152, which is equipped with the outstanding Supreme night visibility feature, is able to deliver excellent video quality in low light environments. Paired with the built-in IR-cut filter, the range of visibility can be further increased at night by providing the use of CCTV ir illuminator, allowing nocturnal wildlife activities to be clearly identifiable and recordable.

The cameras have been integrated with a Video Management System (VMS) from UK manufacturer i-Catcher. This allows the cameras to use motion detection to trigger the recording of passing wildlife, providing Simon with an ideal solution that always captures the action as it happens.

Simon King comments, “The footage of the animals’ behaviors captured by VIVOTEK cameras, and the agile and real-time surveillance through iCatcher, completely exceeded our expectations and is truly fantastic. airsoft holographic sight We’ll keep VIVOTEK cameras as our top choice whenever a new observation site is set up in the future. ”

Simon’s future plans include recording a series at Buckingham Palace where he aims to monitor a variety of nocturnal wildlife throughout the Royal estate.cctv camera smps He is again looking to use a number of VIVOTEK cameras for the project.

Axis introduces interactive camera visualisations tool

With the Axis Camera Extension for the SketchUp 3D CAD software, system designers can conveniently select Axis Network Security Cameras and insert them into 3D models of buildings. Different mounting positions and view angles can be evaluated through interactive camera views showing the respective IP CCTV Security Camera coverage areas. Users can pan, tilt and zoom the cameras to determine the optimal setup for the best video surveillance coverage.

Axis Communications, the world leader in network video, today introduces the Axis Camera Extension for SketchUp providing interactive 3D models of Axis Network dahua security camera to aid in the planning and design of video surveillance systems. Users can place cameras directly into CAD building plans and visualise the areas the cameras will cover.

The new SketchUp extension from Axis allows users to see exactly how the cameras fit into the building layout and to easily spot if camera views are obstructed by columns or walls. This effectively reduces the risk of unexpected blind spots when planning and designing video surveillance systems.

Axis Network Hikvision Camera can be conveniently selected from the SketchUp toolbar allowing users to compare and evaluate different camera models as well as to determine the optimal camera mounting positions. smps power supply for cctv Users can pan, tilt and zoom the cameras to adjust the field of view and define the optimal camera settings.

“SketchUp is a popular and easy-to-use 3D CAD software for security system design. With the new Axis Camera Extension, airsoft holographic sight system integrators can use SketchUp to place Axis Network Cameras into virtual buildings to precisely plan camera view angles and coverage,” said Peter Friberg, Director of System and Services, Axis Communications. “As SketchUp integrates with Google Maps it makes it easy when working on city surveillance or critical infrastructure projects to get a good overview of the environment where the cameras are placed. eotech airsoft The Axis Camera Extension allows system integrators to find the optimal camera model and settings for a given mounting position and significantly streamlines the overall planning and design process for video surveillance systems.”

The Ultra HD, 6MP Fisheye camera from Grundig now uses 360° panomorph viewing technology

Grundig Security is pleased to announce the inclusion of panomorph technology, from ImmerVision, in its Ultra HD, 6MP Fisheye, day/night camera. The high performance, panoramic Security Cameras provides a 360° view, making it ideal for overview applications in retail, garage forecourt, public space, residential and reception areas.

Grundig’s panomorph camera offers exceptional image quality, using a 6 MP, CMOS sensor with 360° and 180° viewing options, at up to 25 fps. The camera uses ‘ImmerVision Enables’ built-in de-warping software, the new 360° video standard, which corrects panomorph lens image distortion. The panomorph dahua security camera lens design allocates more pixels to critical areas of its view than a standard fisheye camera, such as those containing people or vehicles. It operates equally well in demanding lighting conditions, due to its 0.2 / 0.02Lux sensitivity and integrated CCTV ir illuminator. Further image enhancement technologies include digital wide dynamic range (WDR), digital noise reduction (DNR) and back light compensation (BLC).

The 360° view eliminates blind spots, capturing all site incidents, in a cost-effective, single camera solution. When used in combination with fixed cameras, this cutting edge panomorph external ip camera helps to provide optimal site coverage with fewer cameras. Privacy zone settings for restricted areas are also included.

The ImmerVision de-warped video streams can be used with NVRs and more than 50 leading video management software platforms. CCTV Power Supply Box The camera can be set up to provide operators with 1, 2 or 4 video streams or the 360° or 180° panoramic view.

A built-in SD/SDHC/SDXC memory card slot allows alarm and scheduled recording to take place in the camera and bi-directional audio offers additional incident intervention capabilities. Electronic pan, eotech 552 clone tilt and zoom functionality, in live or record modes, provides simultaneous detailed and overview images.

The Grundig panomorph camera is available in the UK through the Security Buying Group.

ImmerVision has developed the leading 360-degree panoramic imaging technology. Its patented, panomorph optical and software technology offers 360 degree solutions to all markets. airsoft holographic sight Immervision Enables, is the recognized standard for 360-degree solutions and applications.

Hikvision launches new PanoVu Series Panoramic Cameras

With ultra-high definition, 180-degree and 360-degree video and powerful Smart Tracking capabilities, the PanoVu Series from Hikvision IP Camera is the most compelling argument ever for panoramic surveillance, suitable for expansive, open-area monitoring

May 31, 2016 Hikvision, the world’s leading supplier in innovative video surveillance products and solutions, introduces its new PanoVu Series Panoramic Security Cameras. The cameras provide 180- and 360-degree, distortion-free, ultra-high-definition video, seamlessly integrating video from multiple sensors in one unit. Add to this the PanoVu’s powerful Smart Tracking abilities, linkage to PTZ and zooming into images at up to 36x optical and 16x digital, its user-friendly installation and configuration, and its ultra-low light performance, and the result is the best equipped high-end panoramic solution on the market.

Powerful all-in-one design
Designed for large-scale security monitoring applications such as stadiums, city centres, airports and parking lots, the PanoVu series allows users to replace multiple IP Camera with one multi-sensor unit – curtailing costs and reducing technical complexity. The traditional surveillance solution for this type of large 180- or 360-degree scene would require several IP CCTV Security Camera and server-level video stitching software to blend the images and create a single panoramic picture. Hikvision’s PanoVu Series is an all-in-one solution which integrates multiple sensors into the one unit, eliminating the need for video stitching software.

The PanoVu Cameras’ all-in-one design allows only one Ethernet and one power supply cable, providing for easy installation and simple configuration. The Hikvision Camera have also been designed to offer easy preview images to further aid in set-up, and to dramatically reduce maintenance times and costs.

Superior low light performance
Hikvision’s low-light colour-imaging leads the industry in performance, and the PanoVu Series Cameras are no exception. The units all incorporate Hikvision’s DarkEye super-large aperture lens, sharing the same ultra-low-light performance with Hikvision’s DarkFighter Series. airsoft holographic sight They are able to capture highly detailed, high resolution colour images in as little light as 0.002 Lux, meaning around-the-clock, 360-degree monitoring is available – critical for high-risk locations like open public spaces in city centres.

Smart tracking and smart functions
Smart Tracking means the PanoVu Cameras support a link to an additional PTZ tracking camera, enabling PanoVu’s powerful zoom capabilities to magnify tiny details in the panoramic image. Smart Tracking allows the simultaneous tracking of multiple targets,12 volt 20 amp power supply  in both auto and manual tracking modes. The cameras also feature a wide range of Smart functions including intrusion detection, line crossing detection, and region entrance and exit detection.

Application-specific models
The PanoVu Series Cameras are available in 8 MP, 180-degree and 16 MP, 360-degree variants, allowing users to select the ideal model for their specific surveillance application. The 16 MP 360-degree models use 8 x 1/1.9″ Progressive Scan CMOS sensors to create their panoramic images, while the 8 MP models incorporate four sensors to generate their 180-degree images. All of the PanoVu Series ip security camera are IP66-rated for use in a wide variety of weather conditions and applications.

360 Vision HD cameras powered by Sony STARVIS™

At the forefront of surveillance imaging development and performance, leading UK CCTV design and manufacturing company, 360 Vision Technology, is proud to announce that it is now employing the latest high-performance Sony STARVIS™ 1080P HD camera module across its entire range of HD cctv surveillance camera.

Featuring the latest generation of imaging sensors specifically designed for dahua security camera applications by the world’s leading electronic component manufacturer, the new Sony camera module includes STARVIS™ CMOS image sensors with back-illuminated pixel technology.

360 Vision Technology is one of only a handful of partners selected by Sony worldwide to use the latest Sony STARVIS™ technology – securing sufficient stock to supply customers throughout 2016 (despite a natural disaster affecting Sony’s factory output).

The latest Sony STARVIS™ Security Cameras module includes Auto ICR, Spherical Privacy Zone Masking, and Defog – to provide the ultimate in scene detail, colour rendition and ultra low-light performance.

A built-in image stabilizer function counters the effect of blurred, shaky images caused by low-frequency vibration. This is designed to ensure quality images in outdoor surveillance and traffic monitoring applications – particularly if the IP CCTV Camera is used on a mounting pole or bridge where it may be subjected to wind or mechanical vibration.

The IP CCTV Security Camera module’s state-of-the-art optical/digital zoom is combined to enhance picture quality – while maintaining the original horizontal angle of view. This technology ensures no compromise in image size, and reduces blurring. Sony STARVIS™ features a sensitivity of 2000 mV, or more per 1 µm2 (colour product, when imaging with a 706 cd/m2 light source, F5.6 in 1 s accumulation equivalent).

Mark Rees, Business Development Director of 360 Vision explains:

“We are extremely proud to have been selected by Sony as a trusted technical partner for such leading-edge technology. We are always looking to capitalise on a technical advantage to ensure our products offer the best possible performance and value. With our Sony STARVIS™ partnership, airsoft holographic sight 360 Vision customers can be assured that specifying our cameras for any 24/7 surveillance applications will yield the best possible image quality.”

Avigilon reports strong Q2 success as worldwide sales increase

Avigilon has announced a 61 per cent increase in revenue for the second quarter of 2013 compared to the same period the previous year.

The high-definition ip cctv system provider has reported its financial results for the three months ending June 30 2013.

Revenue in the second quarter was C$39.92 million, up 61 per cent or C$14.8 million year-on-year. airsoft holographic sight Avigilon cited a “strong rise” in product sales worldwide, penetration of new markets and sales of new products as key factors behind the increase in revenue.

Gross margin was 53 per cent, up from 48 per cent a year earlier, while earnings before interest, taxes, depreciation and amortisation (EBITDA) was C$5.4 million in Q2 2013, an increase of 159 per cent compared to C$ 2.1 million in the second quarter of 2012.

The year-on-year improvement in EBITDA reflected the company’s increased revenue and improved gross margin, according to Avigilon, along with “lower than expected personnel expenses in certain areas” due to delays in planned hiring during the quarter.

Alexander Fernandes, president and CEO at Avigilon, claimed the success in the second quarter was testament to the company’s growth strategies and a “rapid rise in demand” for high-definition cctv surveillance camera systems.

He said: “We continue to expand our sales and product development teams aggressively and invest in marketing to increase brand awareness – efforts we believe will allow us to maximise revenue growth and long-term profitability.”

“Innovation is a hallmark of Avigilon, and in the second quarter we built on our track record with the introduction of the world’s smallest HD dome Security Cameras and the release of our Avigilon Control Center (ACC) 5.0 software,” added Fernandes.

“We also acquired RedCloud Securit., which has developed highly innovative web-based, physical and virtual access control systems. This acquisition provides complementary technology and an entry point to the growing access control market.”

Redvision’s new service centre promises fast X-SERIES turnaround

Redvision, the manufacturer of the X-SERIES rugged PTZ and dome, have vowed its new service centre will test, repair, recondition and return a Security Cameras to its customers within one week.

The new service centre is managed by Jack Waterfall who is passionate about customer satisfaction.

Waterfall explained, “X-SERIES rugged PTZ and domes are designed and built in the UK to a very high specification. The majority of repairs are replacing worn parts, which is inevitable for a product with moving parts and seals, especially as some are used continuously.

“However, despite comprehensive operational and soak testing before dispatch, we do occasionally have faults in the mechanism or Hikvision IP Camera module. Whatever the problem, we fix, recondition to the current specification and return the camera to the customer within a week. I am supported by Malcolm Procter, who has over 20 years CCTV engineering experience and expertise and was actively involved in the X-SERIES development, so no issue remains unresolved.”

Redvision ensures customers are kept informed throughout the servicing process. Chargeable repair quotations are issued within 48 hours, but still returned within a week. This time frame even includes a minimum of 24 hour soak testing for all serviced Hikvision Camera modules before dispatch.

Each X-SERIES is re-built to the current Redvision build and software standards, so they are as good as new when they leave. New seals are fitted, to ensure IP67 rating, and then the cameras are pressure tested. All the parts used are Redvision approved and manufactured on site.

Waterfall added: “Our service department not only ensures outstanding customer service, but it also informs and influences our design and manufacture. Every X-SERIES rugged PTZ and dome has thorough traceability, including build-version, assembly procedures and the operatives used. This ensures we meet the highest quality assurance standards with a complete audit trail.”

Customers of Revision cairsoft holographic sight an feel secure in the knowledge that a Redvision X-SERIES rugged PTZ and dome will go the distance.

Middle East takes a shine to WaveSTAR

With end-users throughout the Middle East increasingly looking to implement integrated IP network based security solutions, it is not surprising that there has been considerable interest generated by WaveSTAR, a feature of Wavestores VMS, which offers a fast, safe, multi-purpose translation capability to facilitate the rapid integration of any third partys equipment protocols.

WaveSTAR (Sensing, Translation, Action and Response) allows information in many forms and countless protocols to trigger any of the wide range of responses possible in a Wavestore system.? These include actions such as controlling recordings, directing PTZ Security Cameras, switching display contents for all or specified users, and e-mailing images and other information, all using configurable Wavestore rules.? It is able to support any device or system that is able to transmit an alert over the network if and when a specified incident or activity occurs.

WaveSTAR? allows information in many forms and countless protocols to trigger any of the wide range of responses possible in a Wavestore system.? These include actions such as controlling recordings, directing Hikvision IP Camera, switching display contents for all or specified users, and e-mailing images and other information, all using configurable Wavestore rules.

WaveSTAR is intended to unlock the capability to accept alarm or message inputs from third party equipment and where necessary, it extracts the relevant data to enable the appropriate action or response to be determined. A wide range of data inputs are supported including UDP messages, TCP messages (binary and textual lines), HTTP messages and Serial port data.

WaveSTAR is able to support any device or system that is able to transmit an alert over the network if and when a specified incident or activity occurs.?

The applications supported by WaveSTAR include:

  • Access Control
  • Biometrics
  • Building Management Systems (BMS)
  • EPOS
  • Facial Recognition
  • Fire Alarms
  • Industrial equipment monitoring
  • Instrumentation, e.g. temperature
  • Intruder alarms
  • License Plate Recognition
  • Object Tracking
  • Perimeter Protection

Retail Loss Prevention: An excellent example of where WaveSTAR can help facilitate interaction? between Wavestores VMS and third party systems is in the retail environment where there may be a need to integrate Wavestores VMS with an EPOS ip cctv system.

The solution achieved with WaveSTAR allows text from the EPOS devices, typically the data stream sent by a till to a printer, to be input to a Wavestore server for display alongside associated video images. The input can be by serial (RS232 or similar) or network (TCP or UDP) ports, and is processed by a script so that it is formatted for its specific use.

The report is line by line rather than till roll format, and the script allows reformatting if, for example, there is a requirement to duplicate cashier ID onto each line of the transaction for searching/reviewing purposes. Text searches may be made of the database of transactions. The video footage associated with transactions which may be of interest can be viewed via the WaveView client and is synchronised with the EPOS data.

The EPOS data can be retained for a specified period of time using standard Wavestore rules, although this will typically be the same number of days as the recorded video activity to which it refers.

Protecting a Rolex store from threat of theft: An Avigilon case study

Protect a high-end watch and jewelry store from internal and external retail theft, while implementing a sophisticated ip cctv system that is user-friendly and wont disrupt the stores network.

The solution

The security personnel at the Rolex flagship boutique in Tel Aviv, Israel use the Avigilon Control Center (ACC) Enterprise Network Video Management Software (NVMS) with High Definition Stream Management (HDSM) to oversee six Avigilon 1MP and 2MP HD Security Cameras and two analogue cameras installed throughout the store. The Rolex boutique also uses an Avigilon 5MP camera to overlook the stores lab, where inventory that is not on display is stocked. Management uses ACC Mobile, Avigilons mobile application, to observe store activity during off-hours when they are away from the store and Avigilon Network Video Recorders (NVRs) to store up to 45 days of continuous surveillance footage. Euro-Asia, the owners of the Rolex boutique in Israel, also use the Avigilon solution in their main office and four other affluent retail outlets across Israel.

The benefits

The Rolex brand is world-renowned for their high-quality, designer products. In a store where the average item retails for thousands of dollars, ensuring the highest level of security is a top priority. The Avigilon high-definition surveillance system allows the Rolex boutique to efficiently and effectively monitor inventory and defend against customer and employee theft. On the operations end, the switch from an analogue to an IP-based security system has been a smooth transition for the stores security personnel. With highresolution footage, an easy-to-use video management system and time-saving search functions, managers at the Rolex boutique and Euro-Asia have been able to resolve incidents with indisputable evidence in a fraction of the time it took them with previous systems. The store has also been able to leverage high-definition video surveillance to improve operational efficiencies and properly evaluate customer service standards. Security personnel at the Rolex boutique manage live and recorded footage from a workstation inside the shop and a separate workstation inside Euro-Asias main offices.

  • Protect expensive merchandise from theft
  • Create a safe shopping environment for customers
  • Meet insurance requirements
  • Reduce investigation time
  • Improve business operations and customer service

Upscale watch and jewelry store guards luxury assets and ensures customer safety with Avigilon high-definition surveillance system

Located on Shaul HaMelech Boulevard, one of the largest cultural hubs in Tel Aviv, the Rolex flagship boutique caters to some of the citys most fashionable and affluent clientele. Founded in 1905 in London, England by German watchmaker Hans Wilsdorf and his brotherin- law, Alfred Davis, Rolex has since blossomed into the worlds largest luxury watch brand. Euro-Asia, a European-based official dealer for several high-end watch brands including Rolex, Tudor, Certina, Bering, Michel Herbelin and RedLion Jewelry, owns and runs the Rolex flagship boutique in Tel Aviv. In the past, Euro-Asia relied on analogue-based video surveillance systems in their retail outlets, however, when they opened the Rolex boutique in 2012, the owners knew they needed to upgrade their system in order to get the highlevel protection an upscale watch and jewelry store required. Our old Hikvision IP Camera were very difficult to use and we could hardly identify anything with them, said Noam Burstein, CEO of Euro-Asia. We felt that our previous investment did not yield satisfying results. Under the recommendation of Polar Electronic Systems, an Israeli-based security and surveillance products distributor, Mr. Burstein upgraded to Avigilon for its ease-of-use, efficient storage, and immediate and accurate search capabilities.

With the success of the Rolex flagship boutique installation, Euro-Asia has implemented the Avigilon solution in four other shops in different cities in Israel and its headquarters in Tel Aviv. In addition, with Avigilon, the company was able to meet other business-related requirements. When we moved to our new office, the insurance demanded a better system, Mr. Burstein said. We decided that we wanted a system that would also be useful for our day-to-day business and not just for security.

Protecting customers, employees and expensive merchandise

Like most luxury stores that carry premium merchandise, protecting inventory and the safety of customers and employees is a top priority. In early 2014, a masked robber armed with a gun entered the front doors of the Rolex boutique and instructed employees to open locked jewelry displays containing expensive watches and transfer the jewelry into designated bags. However, the Avigilon 2 MP H.264 Dome Hikvision Camera installed in the boutique were able to clearly capture the robbery in real time. Midway through the robbery, one of the stores employees pressed a panic button, alerting officials at the Euro-Asia head office. As soon as the officials received the notification, they were able to pull up the feed using the ACC web client and immediately alert the police. The Avigilon system helped us quickly assess the situation and notify the authorities, Mr. Burstein said. Within minutes, police arrived and arrested the robber and his accomplice. The quick response of the Euro-Asia officials and police ultimately helped keep the Rolex employees and store merchandise safe. On the business side, the Avigilon solution has already proven its value. If the robbery was successful, the costs related would be very heavy, explained Mr. Burstein. In addition to the merchandise lost, we would have experienced an increase in insurance premiums and restocking fees. I feel much better not even thinking about it.

Strong image quality and network management

While evaluating different security system providers, one of the first features that stood out to Mr. Burstein was the unparalleled image detail provided by the Avigilon solution. The image quality we get from Avigilon is much higher than we had before, said Mr. Burstein. The high-definition capabilities of the Avigilon system have helped to create a safe environment for customers and employees and have been used as a proactive tool in accounting for expensive merchandise. We wanted to have a system that provided high-resolution images so that we would be able to locate items misplaced by both customers and employees, said Mr. Burstein. In addition, the Avigilon system has had minimal impact on the stores network since deployed. We have had no downtime of the system in the last year, so we are content with the quality of system installation by Polar Electronic Systems, maintained Mr. Burstein.

Convenient and user-friendly

To secure all of its assets, Euro-Asia deployed the Avigilon system in its head office and its multiple stores across the country. With system operators in each location, choosing a system that was user-friendly and convenient was crucial. We do not have a full-time guard here, so our managers and non-technical staff need to be able to operate the system, said Mr. Burstein. For all the systems we tested, we found Avigilon to be the easiest and most convenient system to use. The ACC software has enabled users to efficiently monitor live and recorded footage, significantly reducing search times. Our managers now spend more time on their work than on the security system, Mr. Burstein said. After the robbery was stopped and the perpetrators were arrested, we managed to give the police the evidence they needed very quickly and were back to work in no time.

Lowering insurance costs

Having a modern, aesthetically-pleasing exterior is important for high-end stores located in a trendy neighborhood. At first our insurance company demanded that we install IP CCTV Security Camera and bars in windows in all our shops, said Mr. Burstein. However, bars in our windows were out of the question because Rolex would not approve disfigurement of the shop. The quality of Avigilons high-definition CCTV IP Camera and the addition of security smoke enabled us to compromise with the insurance company and avoid barring our windows. The result was a welcoming, comfortable shopping environment that is attractive to clientele.